A new chapter for our Winnipeg store

X-Rival is becoming X-Prime

We are bringing our name, products, and online experience together under one stronger identity—while keeping the same local Winnipeg team behind every order.

Our current name X-Rival Fitness Winnipeg
Our next chapter X-Prime Fitness Equipment

Why we are upgrading

One identity—from the website to the equipment

X-Prime gives us a clearer, more consistent way to present the equipment and service our Winnipeg customers already know. The deep-blue metallic mark is designed to feel precise, durable, and at home on both commercial and home-gym equipment.

01

Easier to recognize

One memorable name across our store, website, product labels, and customer support.

02

More consistent

A unified deep-blue visual system makes every part of the experience feel connected.

03

Ready for what is next

A stronger platform for a growing range of equipment and a better online experience.

Concept image showing a unified X-Prime gym environment
A concept for the X-Prime experience. This visualization shows how the new identity could bring equipment, product markings, and the surrounding training space into one clear, consistent system. It communicates our design direction rather than a final showroom or product lineup.
X-Prime branded 15 kilogram hex dumbbell concept

Built into the product

More than a website rename

The X-Prime identity is being designed to live on the equipment itself. That means a cleaner connection between what you discover online and what arrives in your training space.

Images shown are brand-direction concepts. Final product appearance and availability may vary.

Brand Upgrade Notice: X-Rival Fitness Is Now X-Prime Fitness

We are excited to announce an important brand upgrade: X-Rival Fitness is officially transitioning to X-Prime Fitness.

This upgrade represents our continued commitment to providing high-quality fitness equipment, better customer experience, and a more professional brand identity for customers across Canada.

Why We Are Upgrading Our Brand

As our business continues to grow, we want our brand to better reflect who we are today and where we are going. The new name, X-Prime Fitness, represents strength, performance, reliability, and a more refined direction for our company.

While our brand name and visual identity are being upgraded, our core mission remains the same:
to provide reliable, high-value fitness equipment for home gyms, commercial gyms, and fitness facilities.

What This Means for Customers

There is no action required from our customers. During this transition:

  • Existing orders will continue to be processed normally.
  • Customer service and support will remain the same.
  • Product quality, pricing, and service standards will not be affected.
  • Warranty and after-sales support for eligible products will continue according to our existing policies.
  • Our store locations and online shopping experience will continue operating as usual.

You may see both X-Rival Fitness and X-Prime Fitness names during the transition period as we update our website, product materials, store signage, and marketing channels.

Same Team. Same Commitment. Stronger Brand.

X-Prime Fitness will continue to serve customers with the same dedication, product knowledge, and commitment to value that you have trusted from X-Rival Fitness.

We sincerely thank all of our customers for your continued support. This brand upgrade is an important step forward, and we look forward to serving you under our new brand identity: X-Prime Fitness.

Questions?

If you have any questions about this brand upgrade, your order, or our products, please contact our team. We will be happy to assist you.

X-Prime Fitness
Formerly known as X-Rival Fitness
Professional Fitness Equipment for Home & Commercial Use